” - ForbeĪccording to Statista, more than 2.45 billion people use Facebook Messenger regularly, with about 7 billion conversations taking place every single day. “ Facebook Messenger Marketing is one of the newest and most effective ways to do business. Why should your brand care about Facebook Messenger for business? “Why Should Your Brand Care About Facebook Messenger For Business?”
Chats with businesses occur when a user searches a business on Messenger or through Facebook directly. With the "Discover" panel, you can find businesses as well as games on Facebook Messenger.įor an average Facebook Messenger user, the majority of their time is spent exclusively on the “Chats” section as intended.
With the “People” panel, consumers can start a chat with their contacts immediately With the "Chats" panel, consumers can access chats with their friends How are these sections different from one another? Let’s take a look. In the past, Facebook aimed at delivering its users with an extremely simple interface.Īnd that’s exactly what it achieved through this redesign. What exactly is Facebook Messenger?ĭid you know that Facebook Messenger was the second-most downloaded mobile application of the past decade?Īs the official messaging tool for Facebook, it’s available as a mobile application for smartphone users as well as a web application for desktop users. We will also be taking you through the set-up process and helping you to get started with your Facebook Messenger for the Business journey. In this blog post, not only will we take a brief look at what Facebook Messenger For Business is, but we will also explore how businesses can use Facebook Messenger for Business to increase outreach and retain more customers. Not many people are familiar with the entire concept – that’s what we will help you with it.
That’s exactly why Facebook Messenger has emerged as one of the leading instant messaging platforms for business.
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However, as email marketing becomes the norm amongst online and offline businesses, the open rate and click rates of email campaigns have dropped significantly in recent years. Our goal is to help publishers onboard to messaging platforms with our Chat As A Service approach, which delivers efficiencies and scale at the same time.Here are Facebook Messenger’s metrics revealed by Neil Patel, one of the leading Digital Marketing experts in the industry, on his own social media platform:įacebook Messenger Click-Through Rate: 56%įor many marketers and internet entrepreneurs, many have had blasts with their email marketing campaigns in the past. We are excited to partner with CNN and Facebook to deliver users of Facebook Messenger a personal news experience. Messaging is a natural environment for people to not only connect with friends but also to consume the content they want. In partnership with CNN, this is something we at Outbrain are very excited about, as our launch of Outbrain for Chat is the driving technology enabling publishers to seamlessly launch applications (or Content Bots) across the leading messaging platforms.Ĭurrently, Outbrain for Chat integrates with Facebook Messenger and KIK, with more platform announcements coming shortly. At Facebook’s F8 developer conference, Mark Zuckerberg announced Bots for Messenger, a tool that allows users to do close to everything such as order from 1-800 Flowers, shop for sneakers, as well as chat directly with major publishers like CNN to get breaking news and personalized stories.
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